Is Twitter the Favorite Second Screen?
Piggybacking on my last post, especially the point on simultaneous device usage, Twitter may be leading the way to dominating TV’s “second screen”. Check out MediaPost’s article here.
I think the second screen is determined largely by the nature of the TV show being watched. For live shows (e.g. a presidential debate), or a popular show being watched by the masses on mainstream channels (e.g. the X Factor), Twitter serves exceptionally well as a complementary platform for real-time social sharing. It’s an excellent way to connect with the larger community and get a sense of public opinion every single second. However for the majority of TV shows where there’s hardly any chatter in the Twitterverse, the micro-blogging site may not even make it to the second screen.